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Nissan Expands Lifestyle Collection with 115 New GT-R and NISMO Items
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Nissan Expands Lifestyle Collection with 115 New GT-R and NISMO Items

authorBy Akira Maruta
DateApr 12, 2026
Read Time3 min
Nissan is introducing a vast array of new merchandise, totaling 115 items, under both its main brand and the high-performance NISMO division. This release aims to maintain brand enthusiasm and engagement while enthusiasts eagerly await the arrival of the next-generation GT-R. The new collection, part of the Spring/Summer 2026 offerings, features a diverse range of products, including apparel, collectible models, and practical everyday items.

Ignite Your Passion: Nissan's Latest Lifestyle Collection Drops Now!

Expanding the Horizon: Nissan's Latest Merchandise Unveiling

Nissan is gearing up to unveil a significant expansion of its merchandise offerings, with 115 new items joining its lifestyle collection. This strategic move comes as the automotive giant prepares for the highly anticipated launch of its next-generation GT-R model, expected before 2030. The new range is divided between the core Nissan brand and its performance-oriented NISMO sub-brand, showcasing a variety of products from stylish apparel to detailed diecast models and practical accessories.

Iconic Collaborations and Nostalgic Tributes: The GT-R Collection Highlights

The standard Nissan collection features 52 new products, with a notable highlight being the latest GT-R G-Shock watch. This collaboration marks the seventh partnership between Nissan and G-Shock, presenting a rugged carbon-structured timepiece adorned with distinctive GT-R design elements, retailing for approximately 150 USD. Additionally, the collection includes a range of nostalgic clothing items, such as a T-shirt featuring an illustration of the legendary R34 engine, celebrating the iconic RB26DETT powerplant.

Miniature Masterpieces and Everyday Essentials: Diecast Models and Accessories

For collectors and enthusiasts, Nissan is offering meticulously detailed 1:18 scale resin models, including the Skyline 2000 Turbo Intercooler RS-X, affectionately known as the "Iron Mask," priced at roughly 165 USD. Smaller 1:64 scale diecast models of various Skyline GT-R iterations, such as the KPGC10, KPGC110, R32, and R34, will also be available for approximately 19 USD each. Beyond collectibles, the collection extends to everyday items like a Fairlady Z mug, a canvas tote bag, and a robust metal key ring, blending automotive passion with daily utility.

NISMO's Lifestyle Leap: Performance-Inspired Gear and Global Expansion

The NISMO collection introduces 63 new items, significantly broadening its lifestyle appeal. This range includes performance-inspired apparel like a retro ringer T-shirt and branded sunglasses. Practical additions feature a 20L folding container box, designed to resemble a battery, a durable REVOMAX stainless steel bottle, and a UV-resistant cooling towel, catering to an active lifestyle. These new offerings align with Nissan's broader strategy to enhance NISMO's global presence and introduce more performance models, such as the Armada NISMO and Z NISMO.

Exclusive Offerings and Availability: How to Acquire Nissan's New Merchandise

The entire new merchandise collection will be available for purchase starting April 23. Enthusiasts can find these items at authorized Nissan dealerships, the official Nissan Boutique, and through the brand's online store. This extensive release serves as a strategic initiative to keep the Nissan brand prominent and engaging for its dedicated fanbase, particularly as the automotive world awaits further developments on the R36 GT-R.

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