Roku has launched "Roku Curate," a new service designed to provide advertisers with enhanced access to first-party consumer data from partners like Best Buy and Instacart. This initiative aims to improve ad performance measurement and demonstrate the direct impact of commercials on consumer behavior, including purchases and other valuable actions. The platform seeks to foster more direct relationships with marketers by offering transparent and high-quality data assets.

Webtoon Entertainment and AI avatar tech firm Genies are partnering to integrate AI-powered chat features and digital experiences into Webtoon's platform. This collaboration enables creators to extend their characters into interactive 3D formats, offering fans new ways to engage with their favorite stories and unlock exclusive content.

Spotify and Peloton have joined forces to offer over 1,400 on-demand workout classes from Peloton instructors to Spotify Premium users. This collaboration, launching on April 27, aims to integrate fitness content seamlessly into the Spotify app, featuring various workout types like outdoor runs, strength training, cardio, yoga, and meditation, excluding bike-based sessions. The initiative capitalizes on Spotify's growing user engagement with fitness-related playlists and health content, signaling a strategic expansion into the wellness market to boost platform engagement.

Eleventh Hour Films, in collaboration with writer Victoria Asare-Archer and global organization Climate Spring, is developing a new legal drama series inspired by Monica Feria-Tinta's book 'A Barrister For The Earth.' The series will delve into the critical field of environmental law, showcasing the efforts of individuals striving to protect the planet against climate change and advocating for environmental justice. This project aims to bring compelling climate narratives to a wider audience through commercial scripted content.

The seventh annual Queer East Festival in London celebrates East and Southeast Asian queer cinema and performing arts. From May 1 to June 6, the festival showcases a diverse lineup, including a 4K restoration of the 1986 Taiwanese film 'The Outsiders' and a wide array of new and archival works, fostering dialogue between past and present queer experiences.